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Fine Tuning Typography

The fine line between ordinary and extraordinary design lies in the details. While great attention to detail is placed on layout, often overlooked in document creation is the text itself. In the days of yore, professional typographers would peer over the printing press to ensure that the typeset was truly a work of art. Typographers would, quite literally, make certain that the "i"s were dotted and the "t"s were crossed.

While typographers in the print shop may have fallen to the wayside, typographers at digital foundries take special care to craft highly functional pieces of digital type that can truly sparkle in the right hands. However, unless you know where they have hidden their tools, your electronic documents may be missing their finery. In QuarkXpress 8, the ability to bring out the best of typography are just a few quick clicks away.

Working With Special Characters.
What you see on your keyboard is just the start of what lays hidden within many fonts. Bullets, accented characters, monetary symbols, and much more lurk just beneath the surface. Some special characters even include multiple shapes for you to chose from to bring out the best in your document. These special characters can be found in the Glyphs pallet of the Windows Menu.

To add a special character, open up the Glyphs pallet in the Window menu, and then scroll to locate the character you would like to use. Double-click the glyph and it will be placed in your document. If you have a few glyphs you find yourself favoring, you may wish to save them in the Favorite Glyphs area at the bottom of the Glyph Pallet by dragging and dropping them into the open boxes.

Creating Fractions
While you can easily create fractions using numbers and a slash, the results can lack the refinement that actual fractions lend to a document. For a more polished approach, you can utilize QuarkXpress' built in functionality to give your fractions the detail they so highly deserve.

To create your fraction, simply highlight your text, and chose Style > Type Style > Make Fraction. This will convert those unsightly displays of 1/ 2 and 1/ 4 into more elegant 1/2 and 1/4. Even complex fractions can be expressed with a more refined appearance with just a few quick clicks of the mouse.

Applying Ligatures
Often times, certain combinations of letters can cause your type to look a bit more shabby than it should. Notoriously, "fl"s and "fi"s can become crowded with some typefaces. Ligatures are special glyphs that represent a character pair, and can help remove the awkwardness to those type combinations. Fonts can easily be substituted with ligatures automatically in QuarkXpress if you know where to look. Simply click on Enable Ligatures in the Character tab of the Measurements pallet.



Typography may no longer be the first thing you think of in document creation. But thanks to QuarkXpress 8, your documents can still have the look of "hands on" craftsmanship like that of the typesetters of old. With a little attention to detail and a little knowledge of QuarkXpress' powerful tools, you can bring back the fine art of typography to your documents.



QuarkXPress 8: Essential Skills for Page Layout and Web Design
by Kelly Kordes Anton

REVIEW
Get up to speed quickly with this accessible new guide on QuarkXPress 8 for both print and Web workflows. QuarkXPress experts Kelly Kordes Anton and John Cruise provide the essential techniques that you need in an easy-to-use format. From the basics of creating new layouts to using QuarkXPress's superior typographic tools, this book covers the primary features for graphic designers and Web publishers--whether new to the program or returning again. Expert tips and the most efficient approach for your real-world workflow demands make this book a valuable resource.

Eco Friendly

Eco-friendly promotional products are good for the environment and good for getting your message across to your target audience.

Tradeshows

Promotional items that endorse your business are great items to give away at tradeshows. They offer endless opportunities to get your message across to new audiences.

Corporate Gifts

Show employee appreciation and build company morale. Items such as flash drives, picture frames, desk accessories and computer mice make great employee gifts.

New Products

View our newest promotional products! We are constantly adding new items to our 300,000+ inventory to give you fresh and up-to-date choices every day.

Awards

Awards and recognition gifts say thank you to employees for a job well done. We carry awards, plaques, trophies, ribbons and much more.

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Promotional Products

We carry promotional items such as eco-friendly gifts, awards, corporate gifts, new products and tradeshow items.

Business Stationery

Our business card program streamlines your order process yet gives you complete control over your content. Letterhead, envelopes and pocket cards too!

Occasion Cards

We carry holiday and occasion cards, moving announcements, thank you notes and more. Customize your cards with logo imprints and other options!

Memos & Notepads

We print company phone pads, note pads and forms in various sizes. Personalize them with your company logo, names and contact information.

Programs & Announcements

Full color announcements and programs for fundraisers, trade shows, banquets and agendas. We also foil stamp, emboss and die cut.

Brochures

We print full color single to multi-sheet newsletters, product sheets, tri-folds, rack cards, handouts and promotional literature.

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Click here for FAQ's about offset printing.

Offset Printing

We print items such as business stationary, brochures, occasion cards, memos & notepads, programs and announcements.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Tutorials

Check out our video on how to sign in to your account and place orders online.

Printing Terms

Look here for a glossary of the most common terms in the printing industry.

Templates

Find different templates to design your full-size banners.

FAQ's

How do I send a file? How do I save a document as a PDF? What is a CMYK color format? Answers to your most frequently asked questions.

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Click here for FAQ's about our tips and tricks.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Presentations

Pitch books and investment books help you communicate your message with PowerPoint presentations, graphs, and charts. Custom binding and tabs available.

Manuals

We can print 1-5000+ copies of your training, safety and operational manuals and technical documents. Full color, B&W, binding, inserts, index tabs, even lamination.

Black and White Copies

Our high-speed, high quality B&W laser printers produce crisp, clean copies of legal documents, RFP's, variable data, digital output of files, manuals and more.

Archiving

Do you need digital scans of your important documents? Letter, legal, 11 x 17, oversize? We can PDF your documents or OCR scan your files to create searchable, editable text files.

Color Copies

Our high-quality digital color presses turn out beautiful invitations, flyers, brochures, newsletters, rack cards, coupons and more. We can also print large format prints and maps.

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Digital Printing

We print B&W and color copies of presentations, product sheets, manuals, newletters, brochures, postcards and more. We also do archival scanning.

Maps & Prints

We print oversized, digital prints of well-logs, operational flow charts and pipe line maps. Turn your maps and prints into digital files for emailing and archiving.

Banners

Full color, affordable, retractable banners make great trade shows displays, point of purchase signage, directional signage and outdoor vinyl banners.

Oversize Scans

We scan large format documents such as well-logs, engineering plans and maps to digital files. Your PDF digital scans can be easily archived to CD.

Posters

Our digitally printed posters and prints are exceptional, with crisp, vibrant colors and photographic quality. Custom stock, mounting and laminating available.

Event Signage

Catch people's attention with color signage! We produce banners stands, pop up and hanging displays, full color table covers and tabletop displays.

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Click here for FAQ's about large format printing.

Large Format Printing

We print event signage, maps, banners, well-logs, posters, prints and more. We also do oversize scanning.

Eco Friendly Tradeshows Corporate Gifts New Products Awards ? Promotional Products Promotional Products Business Stationery Occasion Cards Memos & Notepads Programs & Announcements Brochures  ? Offset Printing Offset Printing Tips & Tricks Tutorials Printing Terms Templates FAQ's  ? Tips & Tricks Tips & Tricks Presentations Manuals Black and White Copies Archiving Color Copies  ? Digital Printing Digital Printing Maps & Prints Banners Oversize Scans Posters Event Signage  ? Large Format Printing Large Format Printing Send A File Forms Factory My Jobs Place Order Request Estimate